*BREAKING NEWS* Dave Portnoy Has Officially Entered The ZILLION BEERS Business?

The sun never sets on the Dave Portnoy beat and this is just more proof of it. Who would've ever thought that the guy who has to PAY if #ZillionBeers hits over $1 million would even lift a finger to help fuel it's success? And yet here we have this manchild with no regard for his own well being or wealth, offering up GOLD for nothing?

Does This Look Like The Face Of A Man Who Knows He's Made A GIANT Mistake? 

I've seen that smirk before, it's a rare sight but it's when you know El Pres has truly activated that big brain and come up with an idea that goes all out. Something that absolutely requires a really futile and stupid gesture be done on somebody's part...

In this case it's having Dana B create "ZILLION SIPS, everybody knows the rules" just in time for St. Paddy's Day. Thinking about what to sell in the middle of March... during FEBRUARY? That's why Dave Portnoy is the 100 Million Dollar Man folks. And take a closer look at that picture, hell of a hair day too...

Apologies for posting the same picture thrice something is fucked up in the backend. Anyway with #ZillionBeers already over $720k heading into pay day it looks like the MILLY FOR A ZILLY campaign will win out after all.

And out of his $100k bounty, Dana B is now sending a $33,333 donation to the Pete Frates Family Foundation, along with supporting Andrew Frates fund to run the Boston Marathon. Everybody wins this weekend... YOUR KING HAS SPOKEN, NOW BUY BUY BUY!

PS: No offense to WHS but I do need to add that after watching this clip again yesterday, bah gawd it is the funniest and most brutal exchange maybe of all time. The soul enrichment from Dave cannot be measured, and that smirk will glow for all of eternity. This is a blessed place.